Return to Tiffany® Love is an icon, symbolic of the optimism, beauty and love upon which the company was founded. The new collection launched May 2016 and continues to reflect Tiffany’s heritage as the home of human connection.
Tiffany & Co. has launched #LoveNotLike, a digital campaign featuring models Pyper America Smith, Fernanda Ly and Imaan Hamman, celebrating the new Return to Tiffany® Love designs. The #LoveNotLike campaign, photographed by Cass Bird, will appear globally through social media, Tiffany.com and in digital and print advertising. The three models, who were chosen because they embody the open-hearted, optimistic spirit of the Return to Tiffany Love collection, began sharing what they love through their own social channels on July 19 to tease the campaign. Audiences can share what makes their heart skip a beat as well by using the hashtag #LoveNotLike.
The new designs remind us that love is all around, and sharing it makes the world more beautiful.